transitioning This is Africa platform

I am the Captain at TIA, steering a group of 5 young people working remotely from Kenya, Nigeria and Zimbabwe. I joined the team at in 2018, with a clear brief that I needed to transition this amazing project from the corridors of RNW Media in Netherlands, into a self sustaining locally owned organisation in Africa, perhaps the first African Media house, one that is dedicated to the cause of Africans on the continent and across the globe. I am still at it!

ThisIsAfrica.Me, (TIA) a leading pan- African-thought platform that presents credible, informed and accurate reflection of the continent to both a pan-African and global audience, by offering fresh insights on African issues by Africans. TIA embodies a deeply bold and disruptive digital media engagement of the continent and diaspora on matters of African identity, human rights, life & style, leadership, innovation & entrepreneurship. TIA engages an audience of 1 Million subscribers, spread across Website (200K active users/month), Facebook (850K), Twitter (36K) Instagram (2K). 60% of this audience is based in Africa, while 40% is in the diaspora. The primary target audience for TIA youth aged aged between 18 to 35 years who form 60% of subscribership.

_mwl GT – transitioned the outfit from a  project based in RNW Media in Hilversum  Netherlands, to a fully fledged local Trust operating from Nairobi Kenya.


February 20, 2019